Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO, or search engine optimization, is the science of optimizing a website with specific strategies to accrue trust, relevance, and, most importantly organic position within search engines. This is done by selecting targeted keywords and phrases, those which are core business-centric keywords to the client, through extensive keyword research.

SEO is distinct from search engine marketing (SEM) in that search engine marketing encompasses ALL aspects of marketing on search engines: paid search campaigns, banner advertisements, social media optimization, and SEO.

Silver Arc “White Hat SEO” Promise

At Silver Arc we optimize ethically. Sure, we know the less-than-ethical optimization techniques, but they rarely, if ever, provide the lasting success businesses are looking for.At Silver Arc we work to improve the core of websites, both inside and out, by using professional techniques and years of search engine optimization experience that provides long-lasting and solid results.

Improving the Core of Websites

Our white-hat promise means we employ proven methods to optimize websites, using a core approach to on-site SEO that creates a solid foundation for your website. We look at your website's architecture, perform competitive analysis on both a search marketing level (all things a particular competitor may be engaged in) and on a SEO level (what business-centric keywords they appear to be targeting and how their website is optimized).

Off-Site SEO Analysis

The next step Silver Arc takes is to breakdown your off-site SEO (or link building efforts) and your competitors' off-site SEO. This is vital to knowing exactly what needs to be done in order to start competing with your market rivals and/or what needs to be done to surpasses them and take back marketshare.

Building Your Search Engine Optimization Strategy

When all of the analysis is complete, Silver Arc then builds a custom search engine optimization strategy that combines all the necessary factors needed to achieve increased, targeted traffic to your website, improve leads and conversions, and, as a natural after-effect, an increase in search engine result page position.