Home » PPC
PPC is an advertising model used on search engines, advertising networks, and content sites. At Silver Arc we concern ourselves, primarily, with search engine paid search marketing.
Pay-Per-Click advertisers bid on keywords and keyword phrases relevant to their target market. It works much like the Stock Market: not all keywords and phrases are of equal value and worth, and the market sets value.
For instance, the keyword "whatchamacallit" may not have much value or worth, so its minimum bid may be relatively inexpensive. However, a keyword like "milwaukee real estate" will be much more competitive, and, therefore, more costly per click as a keyword.
That's the simple part. The next part is factoring in Google's Quality Score at keyword, ad group, and campaign levels in order to maximize
There are a variety of pay-per-click models and strategies we can employ, it all depends on what your objectives and goals are with paid search. At Silver Arc, our main goal with any PPC campaign is to drive the most qualified, valid traffic and maximize conversions.
Silver Arc Search Marketing is flexible enough to work on a project by project basis, work as a consultant-role for your email marketing strategy, or build your company the right strategy, implement it, and track. Our paid search payment model is conversion-based, meaning: THE BETTER YOU DO. THE BETTER WE DO.
Our entire goal is to stimulate sales and conversions, and as these elements can be precisely measured, it only made sense to us. Straight management fees and monthly spends can only lead to complacency; with a conversion-based payment model, we're constantly working to improve your bottom line to improve ours.
Contact us and let's discuss what we can do for you.
Pay-Per-Click Marketing
What is Pay-Per-Click (PPC) Marketing?
How PPC Works on Search Engines
What is Google's Quality Score
The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
PPC Models: What the Situation Calls For
We have created:
- Highly Geo-Targeted Campaigns
- Competitor Focused Campaigns
- General & Highly Competitive Keywords Campaigns
- Mid-Tail & Long-Tail Keyword Campaigns
Our Paid Search: A Model of Flexibility