Conversion & Usability
Website Conversion & Usability Analysis
Search Engine Optimization (SEO) is only half the battle in providing more qualified traffic and better conversions. The other half of the battle is your website itself.
Take this scenario: you have steady traffic numbers, plenty of returning and unique visitors, but are struggling for conversions and sales on the site. Then, the most likely issue is your website. And it could be any number of things: contact form fields, shopping cart check-out process, or the usability of the site (i.e. users are confused as to how to accomplish these actions).
The Goal of Conversion and Usability Analysis
At Silver Arc, we believe that the primary goal of any search marketing campaign is to produce CONVERSIONS. Whether they are sales, leads, or subscribers. Through analysis of goal funnels, call-to-action analysis, and site usability best practices depending on particular client goals, we help to streamline and improve the conversion process.
We’ve been doing this for a long time, we know how to maintain the aesthetics of the site while trimming the fat, so to speak. We’ve gathered our knowledge and expertise from the best and most knowledgeable minds on usability:
- Dr. Jakob Nielsen: AlertBox: Issues in Web Usability
- Steve Krug: Author of "Don't Make Me Think"
We’ve taken what they know and combined it with our field-experience to make our usability and conversion improvement a knockout combination.
