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About Us

About Silver Arc Search MarketingOur Story

Silver Arc Search Marketing was founded in 2009 by Tony Verre. After several years working in online marketing world, creating and implementing extensive search marketing, search engine optimization, and social media campaigns, Tony decided clients deserved more attention, more focused strategies, and the flexibility to run multiple search marketing strategies simultaneously.

Working for anyone else or adhering to standards that didn’t meet his own, was not only intolerable, slighting clients to potential rewards a honed search marketing campaign could offer.  He sought the advice of old friends and industry veterans and Silver Arc Search Marketing was born.

Get to Know the CEO

Known as “The Milwaukee SEO”, I’ve worked in search engine marketing, specializing in SEO and PPC, for over 5 years. I recently published a new book eProfitability; a guide for C-Level executives and upper management to understand the search landscape and maximize their profitability online.

I love what I do; I’m always looking to do it better, and help anyone do SEM better too.

A Long, Strange Trip

I’m former United States Army medic, eight years, completing one tour in Operation Iraqi Freedom and some other international misadventures. In a former life, I taught high school students (9-12) in Milwaukee Public School System (MPS). I have been married nearly 5 years now to an amazing woman and have two little girls (and another little one on the way!)

Credentialism

I have a Master of Arts in Literature and Creative Writing from the University of Wisconsin-Milwaukee; completed Market Motive’s SEO Master Course (summer of 2009 class), Google AdWords Qualified Individual, and have my Google Analytics Individual Qualification.

Intangibles

I like to think that I’m thoughtful, creative, and a sound pragmatist. You’ll quickly see I have a wonderful/awful tendency to be bluntly honest. About everything.

Flexibility That Fits

Silver Arc works on the premise of flexibility. We have the ability to work on project-basis, on a retainer-basis, or on an ongoing-basis. Whatever fits your needs, we are willing to work with you. Contact us to discuss what we can do to fulfill your needs.