Search Engine Optimization

What is Search Engine Optimization?

SEO, or search engine optimization, is the science (and art) of optimizing a website with specific strategies to accrue trust, relevance, and, organic position within search engines. This is done by selecting targeted keywords and keyword phrases, those which are core business-centric keywords to the client, through extensive keyword research.

SEO is distinct from search engine marketing (SEM) in that search engine marketing encompasses ALL aspects of marketing on search engines: paid search campaigns, banner advertisements, social media marketing, and SEO.

Real, Proven SEO Techniques and Optimization

At Silver Arc we optimize ethically. Sure, we know the less-than-ethical optimization techniques, but they rarely, if ever, provide the lasting success businesses are looking for.

At Silver Arc Search we work to improve the core of websites, both inside and out, by using professional techniques and years of search engine optimization experience that provides long-lasting and solid results.

Improving the Core of Websites

Onsite SEO

We employ proven methods to optimize websites, using a core approach to on-site SEO that creates a solid foundation for your website. We look at your website's architecture, perform competitive analysis on both a search marketing level (all things a particular competitor may be engaged in) and on a SEO level (what business-centric keywords they appear to be targeting and how their website is optimized).

OffSite SEO (a.k.a. Link Building)

The next step Silver Arc takes is to breakdown your offsite SEO (or link building efforts) and your competitors' off-site SEO. This is vital to knowing exactly what needs to be done in order to start competing with your market rivals and/or what needs to be done to surpasses them and take back market share.

Building Your Search Engine Optimization Strategy

When all of the analysis is complete, Silver Arc then builds a tailored SEO and SEM strategy that combines all the necessary factors needed to achieve increased, targeted traffic to your website, improve leads and conversions, and, as a natural after-effect, an increase in search engine result page position.

Strategic Reviews: Your Custom-Tailored Strategy

We culminate every period with strategic reviews. Our reviews tell you where you've been, where you went based on the current optimization plan, and where you need to go to maximize your website revenue.

We provide C-level reporting as well as nitty-gritty data for data-nerds like us. There's something for everyone to sink their teeth into.

Market Motive SEO Master Course Certified